About

Shaping elegance. Creating the invisible.

We work across a wide range of projects:

Our strength?

private label brands
international collaborations
creations for public figures

Our DNA

Expertise built on experience, driven by excellence

For more than two decades, Versaty has been developing olfactory identities on an international scale, supporting brands, distributors, and personalities in the creation of their fragrances.

Understanding your vision.
Translating it into emotion.
Making it unforgettable.

A story of people and vision

A human journey above all

Versaty was born from Alex’s vision, after several years spent in the industry in China, where he developed strong technical expertise and built strategic international partnerships.

Back in France, he didn’t just want to create a company. He wanted to build a structure capable of delivering a complete, high-standard and accessible service for custom fragrance creation.

Today, alongside Sofiene Jababli, who shares the same passion and level of excellence Versaty continues to grow and push industry standards forward.

Two visions.
One standard.
Zero compromise.

Full service

A seamless, end-to-end approach

Creating a fragrance is a complex process. We’ve made it simple.

Concept creation and design

Product engineering and development

Prototyping and sampling

Large-scale production

Maceration, filling, and packaging

Logistics and delivery management

Regulatory compliance

Quality control

One contact. One process. Total control.

Founders

One builds.

Think ahead. Master every detail.

Alex Riahi

Vision & Development

For several years, Alex worked at the heart of the industry in China, where production, sourcing, and innovation converge. There, he developed a deep understanding of manufacturing processes and built a strong network of partners across glass, metal, paper, and plastic industries.

Back in France, he didn’t just want to create a company. He wanted to build a structure capable of mastering the entire perfume value chain.

Versaty was born from this ambition: to offer a full-service approach, without compromise, from concept to delivery.

Co-founder

The other structures.

Structure. Accelerate. Raise the standard.

Sofiene Jebabli

Strategy & Development

Sofiene joined Versaty with a clear vision: structure, scale, accelerate.

Driven by the same level of excellence, he brings strong strategic insight and supports the company’s growth by reinforcing its processes and international positioning.

His role: turn expertise into performance. His goal: make Versaty a key partner in the industry.

What you create today
will be remembered tomorrow.